On 'Cowboy Carter', Beyonce's associates Shaboozey and Willie Jones promote Black country music'

Ask him why he's excited to be on Beyonce's album, and his answers center on his appreciation for Knowles-Carter's work and the opportunity to promote his passions through a 32-time Grammy-winning artist..  

"It's great in many ways. We were raised on that. I was born 1995. My musical era is early 2000s. He credits Beyoncé, Kanye, Jay(-Z), and others for his initial music exposure.I rarely collaborate, but this is my first collaboration, indicating that our hard work has been noticed."  

Jones became "Cowboy Carter" after seeing himself as a soul-crooning rapper and discovering that his birthplace was once home to the 1950s Louisiana Hayride barn-dance extravaganza.  

Since Vine's birth in 2012, his hip-hop freestyling and baritone voice have led to viral moments every 18 months on broadcast television and social media. His anthemic ballad "American Dream" and summer party tune "Down By The Riverside," gained fame in 2020 and 2021.  

When viewed alongside Lil Nas X's near 20-times platinum-selling Billboard Hot 100 hit "Old Town Road," Jones, Shaboozey, and "Cowboy Carter" collaborators Tanner Adell, Tiera Kennedy, Reyna Roberts, and Brittney Spencer helped connect a small but growing mainstream-adjacent community of Black country artists and fans.  

By the time people started telling me about Lil Nas X and 'Old Town Road' (in late 2018), I was looking around at the culture and saw that we had so many country-themed artists ready for a huge moment," Jones adds.  

Jones' former social media app appearances Vine auditioned for Season 2 of "The X Factor" in 2013 after performing Josh Turner's "Your Man" a month earlier. Kane Brown was another TV hopeful.  

Brown's iPhone-recorded Facebook videos of him performing modern and classic country songs went viral and propelled him to fame after he failed to win the program. Two years later, he concentrated on country music, touring with Shawn Mendes and covering Florida Georgia Line's "Cruise" and Darius Rucker's "Wagon Wheel.  

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